Our Story

Our story begins with an entrepreneur, an observation, and an idea

Who we are

We are CSC Generation. We acquire and transform retailers into high performing, digital first consumer-centric businesses. As of May 2023, we have nine brands that are part of the CSC family. We expect to keep growing and adding more companies to our portfolio.

What we do

We acquire and transform retailers. Those retailers often have a strong brand recognition and customer following but have run into financial difficulties. Our mission is to transform them into high performing, digital first, consumer centric businesses.

We stand out from the rest of the retail industry with our strong marketing intelligence, supply chain and distribution channels, outstanding customer support and experience in brick-and-mortar stores, online and catalog sales.

Our Core Values

We live our core values every day. They are at the heart of everything we do.

Leadership

Leadership

Leadership

Leadership

We are all leaders. We understand the big picture by planning an organizing for success. We build the bench by being strategic about hiring the best talent and developing employees into successors, helping each other to succeed.

Innovation

Innovation

Innovation

Innovation

We think like a customer and get creative to impress the customer in person and online. Our customers are at the center of everything we do.

Accountability

Accountability

Accountability

Accountability

We are each responsible for our words, actions, results and outcomes. We keep the pace by taking quick action to drive team performance.

Collaboration

Collaboration

Collaboration

Collaboration

We act with empathy, honesty, and integrity. We do not shy away from providing constructive feedback while being respectful, effective, and sincere. We solve problems using finesse and good judgment.

Transparency

Transparency

Transparency

Transparency

We keep the team "in the know" by communicating clearly, concisely, and promptly. We communicate effectively and with respect; we are thoughtful and do not shy away from constructive feedback.

Execution

Execution

Execution

Execution

We achieve bragworthy results. We beat the clock by completing goals when due or ahead of schedule. We allocate and leverage company resources wisely.

How we began

Our founder and CEO, Justin Yoshimura, has an amazing career story.

After being told that nobody would ever hire him, Justin dropped out of high school to start his first company, which was acquired after generating $10 million in revenue just three years later!

Prior to founding CSC in 2017, Justin worked at 500friends, Merkle and Wunderkind where he saw 5 to 10% of its customers file for bankruptcy every year due to bad management, culture, tech, lack of scale and Amazon. In that, he saw the unsexy opportunity to create an operating platform (tech, people, process, and scale) that would save these companies.

Justin believes the key to CSC’s success are its people, culture, and drive for innovation.

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